LAWD

LAWD is a tier-one firm in the Australian property market providing a full suite of professional real estate services including advisory, transactions and valuations, with specialist expertise in the development, land and agribusiness sectors.

THE BRIEF

Build awareness of the service offering of LAWD
Maintain and grow LAWD’s reputation as a leading specialist real estate advisory firm
Support and grow the positioning of LAWD employees, and specifically, the leadership team as best in class

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THE STRATEGY

Build awareness of LAWD’s service offering through media engagement
Maintain LAWD’s reputation as Australia’s pre-eminent specialist real estate advisory firm through thought leadership articles and media engagement
Grow LAWD’s LinkedIn presence and engagement online

THE CONTENT

Ongoing program of media releases to showcase high-value rural property listings and subsequent transactions
Media releases to support peri-urban land developments
Thought leadership articles/op-eds
Media engagement to support acquisitions and changes to key personnel
Media engagement with metro broadsheet journalists
Strategic communication for executive leadership team
Consistent narrative biographies for all employees
Consistent LinkedIn strategy
Publicity of LAWD events and partnerships

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THE IMPACT

Increased media presence in regional, national and international publications
High value LinkedIn presence with strong user engagement
High visibility of LAWD events and partnerships, to demonstrate commitment to industry
Promotion of LAWD’s rapid trajectory of growth and overall positioning as the pre-eminent firm of its type in Australia