AAM

AAM Investment Group (AAM) is a large-scale, wholly Australian-owned operator and provider of strategic investment, asset management and operational management services to Australia’s agricultural industry.

THE BRIEF

  • Provide communication support and media engagement for significant acquisitions, asset sales, capital raises, community and industry initiatives
  • Internal and investor communication support

THE STRATEGY

  • Support AAM to connect with its audiences and demonstrate the value the company provides to investors, employees and rural and regional communities
  • Clearly communicate AAM’s commitment to the industries and communities in which it operates
  • Development of bespoke narratives to support the business’ unique market positioning

THE CONTENT

  • Work with executive leadership team to draft quarterly reports for investors, demonstrating the value proposition of the AAM investment philosophy and portfolio
  • Draft and distribute media releases on significant acquisitions, asset sales, capital raises
  • Liaise with media and manage all media enquiries
  • Develop communication for employees, investors and stakeholders in relation to key initiatives
  • Provide communication advice, editing and design for inaugural Sustainability Report and other key corporate collateral
  • Communication to help position AAM as an employer of choice

THE IMPACT

  • Strong media pick up in national, regional and international publications
  • Well-written, designed and structured reports
  • A unique company narrative that reflects AAM’s philosophy and strong company values

impact