Agrifutures growAG.
AgriFutures growᴬᴳ⋅ is the platform for Australian and global agrifood innovation to explore research, technology, and commercialisation opportunities in one place. It allows people to connect with a diverse ecosystem including researchers, investors, and startups and discover funding avenues, list projects, and engage with more than 400 organisations.
THE BRIEF
- Raise awareness of selected listings on AgriFutures growAG. - an online agribusiness innovation platform which connects users to investment opportunities, research and expertise from Australia and around the world.
The Strategy
- ‘Deep dive’ case studies on each opportunity, focusing on the people behind the innovation and the problems they address, shared across growAG. owned channels – website, social media, email
- Media releases on each opportunity sent to targeted media in relevant industries
The Content
- A series of engaging case studies to showcase the reach and successes of the platform including:
The Impact
- Consistent stories in the media about the opportunities, increasing awareness of the growAG. platform and the innovators behind the listings
- Increased number of enquiries from people looking to engage with the platform and invest in the promoted opportunities
Photography showcases Gaia's unique modular design that expands natural growth cycles for leafy green farmers.
The Gaia case study included interviews with Nadun Hennayaka, CEO & Founder, pictured with Michael Bridges, Market Research Analyst.
