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about us

OUR STORY

Our founder grew up on a property in Central Queensland where, from every corner, the iconic Mount Ramsay could be seen as an unmistakable “blue hill” silhouette.

Like Mount Ramsay, Blue Hill works to be a trusted vision in the rural and regional landscape. We combine our farming heritage, agribusiness expertise and connection with rural and regional communities, with our deep understanding of specialist sectors and extensive experience across content creation, public relations, corporate affairs, media, advocacy and strategy.

It’s with this backing we can tell your stories with impact.

OUR APPROACH

Audiences need to know brands understand and care about what matters to them.

That’s why we’re firm believers in the power of an integrated approach to content creation, and multi-channel campaigns, that position brands as industry leaders and champions of rural and regional communities.

Meet your team

Stacey Wordsworth

Managing Director

Stacey is a widely-experienced and committed agribusiness communications specialist who founded Blue Hill PR on her staunch belief agriculture should be good for people, good for business and good for the world. For 20 years, Stacey has worked across journalism, public relations, stakeholder engagement, corporate affairs, issues management and advocacy. She has a diverse track record spanning both rural and mainstream media having held senior editorial, PR and management positions with ABC Radio and ABC Rural (on-air broadcaster), Rural Press Ltd (now Australian Community Media), AgForce, the National Farmers’ Federation and large PR agencies. In this time, Stacey has sat on both sides of the fence, taking out awards for her reporting on some of the biggest issues in rural Australia as a journalist as well as devising complex communications, engagement and promotional strategies for some of the most recognisable agribusinesses in the country. Stacey has an ongoing interest in her family’s stud and commercial beef operation south west of Rockhampton and was proudly President of the Rural Press Club of Queensland from 2020 to 2023.

Matt Wordsworth

Director - Content

Matt Wordsworth is a multi-award-winning television reporter and presenter with more than 25 years’ experience at the highest levels of journalism. Matt has anchored the 7PM News for the ABC in Queensland as well as presenting many of the ABC’s flagship programs including 7:30, Lateline, RN Breakfast, AM and PM, interviewing Prime Ministers, Premiers and high-profile figures. He’s covered major events here and overseas including the London Olympics, natural disasters as well as several state elections including anchoring the ABC’s election night coverage for the 2015, 2017 and 2020 Queensland state elections. He’s been a political correspondent in Queensland and New South Wales as well as a Federal Political Correspondent for Lateline.

Michael Thomson

Director – Audience & Voice

Michael’s 25-year career in communications has included roles in journalism, PR, research, extension, leadership and governance. Prior to joining Blue Hill, Michael was the Deputy Director of CQUniversity’s Institute of Future Farming Systems, where he led the research communications and stakeholder engagement program for eight years. He contributed to new and established industries through research projects and extension of knowledge for sectors including sesame, beef, sheep, peanuts, insects, hazelnuts and industrial hemp. He established international research and education partnerships with Argentina’s National Institute of AgriTechnology (INTA), and developed strategic communications initiatives to empower women farmers of PNG. Prior to CQU, he worked as a PR consultant to clients including Meat & Livestock Australia, Woolworths, Incitec Pivot, GRDC, and the Sheep CRC. His award-winning journalism career included roles at Queensland Country Life, as national editor of FarmOnline, and as a national political reporter based at Parliament House, Canberra. He is a board member of the Fitzroy Basin Association and the Rockhampton Golf Club, and in his spare time is undertaking postgraduate research studies in the use of creative storytelling techniques to accelerate adoption of new technologies and practices in Australian agriculture.

Kate Scott

Director - Client Services

Kate is a corporate communication and public relations professional with more than 20 years’ experience delivering communication outcomes for diverse and complex organisations. As a communication all-rounder and natural storyteller, Kate’s experience spans media relations, external and internal communication, branding, issues and disaster management, and event strategy and delivery. One of Kate’s key strengths is building trusted relationships with clients to understand their business and ensure communication campaigns and strategies are tailored to meet organisational objectives. As the Communications Manager for the Cooperative Research Centre for National Plant Biosecurity, she received a combined CEO/Board award for her enthusiasm, dedication and commitment to the organisation’s communication. Before moving to Queensland, Kate spent her teenage years on a small wheat and sheep property in northern Victoria. Kate loves to travel and spending time in rural and regional locations.

Tim Vetter

Senior Content Specialist

Tim began his career as a journalist in his hometown of Gympie, before going on to work in communications and public relations across corporate, government and education sectors. He is passionate about brand storytelling, combining a knack for writing with skills in digital marketing, social media and content creation. His upbringing involved annual trips to the family farm west of Charleville, and visiting friends on properties around the Gympie region. He enjoys getting out of the city and heading back home for country race days and staying on his friend’s dairy farm.

Hayley Kennedy

Content Editor

A lover of all things agriculture and a keen story-teller, Hayley has been privileged to find herself in a variety of journalism and communications roles which have allowed her to combine these passions. Working from her family’s mixed farming operation in central Queensland, Hayley feels most at home when she’s ‘boots on the ground’ in rural Australia. With a strong desire to see farmers prosper, she is committed to helping the voices of agriculture be heard. In addition to her role as Content Editor at Blue Hill, Hayley is undertaking a Bachelor of Agriculture through the University of New England.

Judy Kennedy

Content Specialist

Judy Kennedy is a highly experienced journalist with over 20 years’ experience in print, broadcast and online writing and PR, specialising in the agricultural space. Judy worked with the ABC for 12 years as a rural reporter, TV presenter and radio broadcaster in all parts of Australia. She became well known to listeners during her time with the iconic ABC Country Hour, as a presenter for Landline and Executive Producer of the ABC Radio National’s Rural Unit. In her work in regional public relations she has supported clients like GRDC, AgriFutures Australia  and MLA.

Jasper Free

Design Lead

Jasper is our in-house graphic designer. A very visually minded person, he holds a Bachelor of Creative Industries majoring in interactive and visual design, and many years experience freelancing. He is consistently developing his creative practice whether it be in the office or through his personal art practice, striving to make every new project better than the last. Blue Hill is motivated to bring contemporary design aesthetics into the agricultural industry and Jasper’s work ensures we deliver on that goal.

Sophie Day

Content Coordinator

Sophie is an enthusiastic creative who naturally builds and nurtures relationships, through purposeful communication and her genuine care for others.

She has worked in a variety of advertising, design, marketing, project management and strategic communication roles across numerous industries.

Sophie comes from a strong agricultural background with a long family history in stud cattle and sheep. Growing up on her family’s mixed farming property in the South East of South Australia, she has fostered a love for rural and remote areas of Australia.

Blue Hill aims to support its clients with knowledgeable and passionate individuals like Sophie, who are committed to making a positive impact on those around her.

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Blue Hill +61 438 394 371 admin@bluehillagency.com.au

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327 Sandgate Road
‍Albion QLD 4010

We are privileged our work takes us to beautiful places across rural and regional Australia. We acknowledge the traditional custodians of the lands where we travel and pay respect to elders past, present and emerging and any Aboriginal and Torres Strait Islander people.

about us

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Meet your team

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