Cattle Australia
Representing the interests of all Australian cattle producers, Cattle Australia is the national peak body for the grass-fed cattle industry, providing a visible, unified, and influential voice for producers.
THE BRIEF
- Support communication and media engagement for all CA activities
- Communication and media advice and support on key industry issues
- Ensure key stakeholders and target audiences are engaged with information on the value of the organisation
THE STRATEGY
- Create widespread awareness of Cattle Australia, how the organisation works and why it’s different from its predecessor
- Position CA as an authoritative advocacy voice, and the “go to” for commentary on industry issues
- Demonstrate the value of the organisation and the power of united advocacy, to inspire membership
- Build awareness of and trust in the new organisation and its Board
THE CONTENT
- Draft and distribute media releases on CA’s policies and priorities
- Draft and distribute media releases/statements in response to industry issues
- Develop communications strategies for various policy, priority and membership activities
- Develop talking points on key issues for staff, working groups and Board members
- Liaise with media and manage all media enquiries
- Provide communication advice, editing and design services
THE IMPACT
- Rapidly growing brand recognition
- Increased media engagement with national and regional publications
- Increased member engagement
- High-quality marketing collateral
- High-quality social media content and digital assets
Media coverage of CA’s policies and priorities, and statements on industry issues.
Produced video to encourage industry to support CA’s Land Management Commitment.
